In spite of its high ratings and popularity, it is also fair to say that most people watching P&H had very strong feelings against P&H. In fact, apart from the absurd stories, the quality of the production was quite low, with awful performances everyday. In particular, I doubt there is a single Colombian who doesn't have feelings against Daniela Franco, one of the characters in the series. Daniela was one of the daughters of the family, and along the years most of the plot concerned her adventures. This way, for instance, when Daniela was a teenager, she belonged to a gang and shoplifted for a while; some years after that, she was kidnapped by the guerilla (P&H was a very Colombian series); some years later, she got married twice and went insane. The hate against Daniela Franco was automatically transferred to Ana Victoria Beltrán, the actress portraying Daniela. In fact, after such a long time playing Daniela, Beltrán was unable to find a different role in Colombian TV and had to retire. (She recently participated in a reality show, with scarce success.)
You may then be wondering: if everyone hated P&H, how come it had such high ratings and acceptation? Well, there are several theories. One of them says that for a substantial amount of people it became a habit to have lunch while keeping an eye on P&H. Some people would enjoy digesting their lunch by watching the lame performances in P&H. It was a masochist exercise, yes, but it could be really funny. However, my favorite theory is that people would watch P&H to feel better about their own lives. In fact, the absurd/sad/surreal stories of the Franco family (involving, for instance, multiple betrayals, miscarriages, tragic losses) would help many people to accept and perhaps appreciate their own existence, as they could say: "well, my family may have problems, but at least is not fucked up as the Franco family!".
Oddly enough, the ironic nature of P&H came to my mind earlier this week, after hearing about the most recent scandals of Berlusconi in Italy. There is, indeed, a strong relationship between P&H and Italy. Let me elaborate. By now it is more or less certain that no matter what Berlusconi does, nothing will change in Italy. We have seen it multiple times: with every new scandal he surpasses the limits he had surpassed before, and with the same consequences. That is, none. The latest prostitution scandal is particularly embarrassing though. I am not sure if Italians realize how depressing this looks from outside. Most likely they don't, because otherwise they would do something concrete to remove Berlusconi from power.
The situation is so critic, that in my view by now Italy is the P&H of the countries of the world. Indeed, a Colombian could say "well, my president is a despicable human being, but he doesn't sleep with underage prostitutes". A Portuguese could say "well, the crisis is so tough and the new taxes unbearable, but at least the head of state is not using our money to defend himself from mafia accusations." As a matter of fact, it is enough to pay attention to the latest scandal in Italy to somehow feel better about our own country. Just as we felt better about ourselves by watching P&H everyday after lunch.